Answers to questions like this inspire imaginative visual communications, which is what the McEver Design practice is known for. We are a Bay area multimedia design studio dedicated to asking, listening, and symbolically translating our clients' responses across the mediasphere— with pixel-perfection. For thirty years, world-class research foundations, cultural institutions, and multimedia publishers have retained principal Caroline McEver for her award-winning design work. She brings an insightful perspective on branding, communication arts, and marketing as an Art Director and Designer.
O U R H I S T O R Y : The McEver Design practice opened in Washington DC in 1985, within walking distance of the museums which would commission our earliest successes: exhibition catalogues. Our work began to attract commissions from international publishers, theatrical companies, and other cultural creatives. Our specializations in publication design and logo creation expanded to include digital media in the late 1990's with our relocation to San Francisco. Our command of typography, imagery, and visual contextualization is manifest in our state-of-the-art multimedia work to this day. Our goal is to create design which expands our clients' goodwill and provides their supporters with opportunities to participate in fulfilling their mission .
C A R O L I N E ' S H I S T O R Y : I’m from an accomplished lineage of artists: Designers, painters, musicians, poets. From a home where creative thought isn’t found outside or inside a box, but is a family value. Being able to visualize a product, master an art, bring a non-linear approach to a challenge — these are traditional values I live today.
Graphic artwork, with its historic sensibilities and cultural connections, enchanted me at a young age. One of my earliest memories is of inking a woodblock with my aunt, then rubbing the impression onto rice paper. Thirteen years later, as a printmaking major, an independent study into silkscreened theatre posters led me toward a career in graphic design. My independent nature, into becoming an entrepreneur. That, and the serendipity of the universe.
Outside the studio, I can be found in the garden at Rosequail or swimming in Tomales Bay.
or swimming in Tomales Bay.