This brochure was designed to engage and inspire recipients, and to attract funding for the Institute of Noetic Sciences. It explains their mission, capabilities and vision within the field of consciousness studies, and features essays by Peter Russell, Angeles Arrien, and David Cooperrider. It is printed on clay-coated paper, with an interplay of tinted varnishes throughout the interior pages. The cover has a matte varnish over a metallic bronze ink with a spot gloss varnish on the photos; 9 x 12 inches, 32 pages.
Case Design / Remodeling
Home remodeling company
Workforce Silicon Valley
Commercial building management
Consciousness studies magazine
Our experience includes cover to cover art direction and design of magazine prototypes like Shift, (here), and creating ongoing issues for existing magazine brands as well. Designing the premier issue of a magazine involves creating the overall look and feel of the publication; establishing visual depth and branding standards for ongoing issues; designing features and departments; cover formatting and art direction; establishing an annual art budget; and art direction of contributing artists. Valerie Hammond, David Hockney, Alex Grey, and Linda Connor are among the artists reproduced here; Shift is printed on recycled paper using soy inks.
This pop-up book was created for a group exhibition at Gallery Route One. The pages are silhouettes of cloud patterns along the top and occasional negative clouds in between; made from 80# cover and printed on a laser printer. Proceeds from sale of this book donated to the gallery.
Our capabilities include complete art direction and design of websites. Our sites contain customized user-editable components and navigational elements which inspire interactivity and viewer retention. Our solutions integrate state-of-the-art multimedia capabilities with decades of communication arts experience to accurately capture the vision of our clients.
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Our reputation for craftsmanship has been earned designing quality editions for renowned trade publishers and pioneering e-book publishers. Our capabilities include art direction and design of book covers— flapped jackets for hardbound editions; foil-stamped covers for clothbound; softbacks — fiction and nonfiction.
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Our capabilities include art direction and design of quality exhibition catalogues for international museum retrospectives, site specific installations and gallery shows. Our cover to cover expertise includes designing jackets and text in full-color; with multi-formatted interiors of up to 264 pages; meeting consecutive international design review deadlines; color continuity throughout including on-site press supervision (web and sheetfed runs).
Logos are generally inspired by concepts, but the inspiration for this logotype was the calligraphy in the cover photo. Our catalogue here, Encountering the Journey, features photographer Judith Lanius' work from northeast India. Published by Hidden Leaves, 10 X 13 inches, 68 pages.
Our reputation for craftsmanship has been earned designing quality editions for museums, galleries, publishers and professional artists. This museum catalogue, Impressionists on the Siene, explores the artwork and lives of Renoir, Monet, Manet, Sisley, Pissaro, Morisot, and Caillebotte during the mid- to late-1800's. Full-color; jacketed clothbound and paperback editions; 10 x 12 inches, 264 pages, published by The Phillips Collection and Counterpoint; © McEver Design
Our approach is distinguished by an understanding of visual communications, design history, and emerging multimedia. Each of our projects bears our client's brand, and carries their presence onto the computer, onto environmental graphics, and into their recipient's hand. We balance creativity and originality with brand standards, so our clients can always make their best impression.
The publishing standards of exacting clients like The Learning Channel and US News & World Report are the foundation of our magazine design work. Having worked within their sizable budgets to outsource illustration, the art budget of zero for IONS (right) was initially, a challenge. Leveraging the subject of the magazine (consciousness studies) to artists with resonant work who valued being published gratis was the solution. The exceptional artists who gifted their work includes Cy Twombly, David Hockney, Joanne Mattera, Adam Fuss, Dorrit Yacoby, Hossein Valamanesh, Wolfgang Laib, Helen Frankenthaler, James Turrell, Chris Drury, the Starn Twins, and Susan Rothenberg.
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